Branding Centres is a marketing and branding company based in Toronto. We specialize in creating unique, memorable brand experiences that help businesses stand out in a crowded marketplace. Recently, we had the pleasure of working with the Ontario Trucking Association (OTA) on a project to design and produce custom-designed golf signs. The signs were created to showcase OTA’s sponsors and concession stand sponsors information at golf events. We worked closely with OTA to ensure that the signs not only looked great but also effectively communicated their brand message to golfers and event attendees.
The Ontario Trucking Association (OTA) is a non-profit organization that represents the trucking industry in Ontario, Canada. They provide support and advocacy for their members and work to promote the interests of the trucking industry. In addition to their core work, OTA is also involved in the golf industry, as they often sponsor golf events and tournaments as a way to network with their members and supporters.
As part of their sponsorship activities, OTA wanted to showcase their sponsors and concession stand sponsors at these golf events. To do so, they needed custom-designed golf signs that would effectively communicate their brand message and attract the attention of golfers and event attendees. They turned to Branding Centres for help in creating these signs, knowing that our expertise in marketing and branding could help them achieve their goals. We worked with OTA to design and produce custom golf signs that were not only visually appealing but also effectively communicated the desired branding and messaging.
Designing the Golf Signs
The initial meeting with OTA was crucial in determining their needs and expectations for the custom-designed golf signs. We discussed the types of events they would be sponsoring, the size and layout of the golf courses, and the types of sponsors and concession stand sponsors they wanted to showcase on the signs. We also reviewed their brand guidelines to ensure that the design would effectively communicate their brand message.
Once we had a clear understanding of OTA’s needs, we began the design process. We created a few design concepts that incorporated OTA’s branding and sponsors’ information into the signs. We presented the concepts to OTA and worked collaboratively to finalize a design that effectively communicated their brand message and met their needs.
One of the biggest challenges we faced during the design process was ensuring that the signs were visible and effective in outdoor settings. We had to take into consideration the lighting and placement of the signs, as well as the distance at which they would be viewed. To overcome this challenge, we used high-contrast colours and font sizes that were legible from a distance.
Another challenge we faced was ensuring that the signs were weather-resistant and durable enough to withstand outdoor conditions. To overcome this challenge, we used high-quality materials that were specifically designed for outdoor use.
By working closely with OTA and keeping their needs in mind throughout the design process, we were able to create custom-designed golf signs that effectively communicated their brand message and helped them stand out on the golf course.
Production of the Golf Signs
Once the final design was approved by OTA, we began the production process of the custom-designed golf signs. To ensure the quality of the signs, we used high-quality materials and state-of-the-art equipment. The signs were produced using a combination of printing techniques, including digital printing and UV printing, which ensured that the colours were vibrant and long-lasting.
The materials used in producing the signs were carefully selected to ensure that they were durable and weather-resistant. We used coroplast, which is known for its durability and resistance to outdoor elements such as wind and rain.
The production process for the custom-designed golf signs took approximately two weeks from the approval of the final design to delivery. Throughout the production process, we maintained close communication with OTA to provide regular updates on the progress of the signs and to ensure that they were satisfied with the quality of the signs.
To ensure timely delivery, we carefully planned and scheduled the production process, taking into consideration any potential delays or setbacks. We also worked closely with our shipping partners to ensure that the signs were delivered on time and in good condition.
The production process for the custom-designed golf signs involved using high-quality materials and state-of-the-art equipment to ensure that the signs were durable and weather-resistant. We maintained close communication with OTA throughout the production process and carefully planned and scheduled the production process to ensure timely delivery.
Benefits of Custom-Designed Golf Signs
- Custom-designed golf signs offer several benefits for golf courses and sponsors. For golf courses, signs help players navigate the course, locate important information such as hole numbers and distances, and promote upcoming events or promotions. For sponsors, golf signs provide a highly visible and effective way to promote their brand and reach a targeted audience of golfers.
- One of the main benefits of custom-designed golf signs is increased visibility and brand recognition. By using high-contrast colours and bold fonts, custom-designed golf signs stand out and attract the attention of golfers and event attendees. This increased visibility helps sponsors to create a lasting impression and increase brand recognition among their target audience.
- Custom-designed golf signs also offer a unique opportunity to showcase a sponsor’s branding and messaging in a highly targeted and effective way. By incorporating a sponsor’s branding and messaging into the design of the signs, they are able to communicate their brand message and values to a captive audience of golfers.
How Branding Centres Can Help?
At Branding Centres, we offer custom-designed and variable-sized signage solutions for golfers. Whether it’s a small directional sign or a large tournament banner, we can help golfers effectively communicate their message and increase visibility on the golf course. Our team of experts will work closely with golfers to understand their needs and develop a custom signage solution that meets their specific requirements. With our custom-designed golf signs, golfers can increase brand recognition, attract more players, and create a memorable experience for all.
In conclusion, at Branding Centres, we were thrilled to have the opportunity to work with Ontario Trucking Association (OTA) to design and produce custom-designed golf signs that showcased their sponsors and concession stand sponsors’ information. Through close collaboration with OTA, we were able to design and produce high-quality golf signs that were durable, weather-resistant, and visually appealing.
Custom-designed golf signs offer several benefits for golf courses and sponsors, including increased visibility, brand recognition, and the ability to effectively communicate brand messaging to a captive audience of golfers. At Branding Centres, we offer custom-designed and variable-sized signage solutions for golfers that can help them effectively communicate their message and increase visibility on the golf course.
If you are in need of marketing and branding solutions, we invite you to contact Branding Centres today. Our team of experts can help you develop a custom signage solution that meets your specific requirements and helps you achieve your marketing and branding goals. Thank you for considering Branding Centres for your marketing and branding needs.