This blog post is about how our branding and marketing company, Branding Centres, used Avery Dennison vinyl to install promotional decals on our client’s KIA Forte. The decals were designed to promote our client’s organization, Fast Kids, which offers classes for kids to handle urban threats in a fun way. We were able to reuse the design from the last time we installed decals for the same client, and we completed the installation in just one day. Through this blog post, we will share our experience of using Avery Dennison vinyl and the process of installing the decals on the KIA Forte.
About the Client & Their Vehicle
Fast Kids is an organization that offers classes for kids to handle urban threats in a fun way. Their goal is to teach children how to stay safe in different situations by empowering them with skills and knowledge. The organization’s vehicle, a KIA Forte, is used to transport instructors and equipment to various locations where the classes are held.
To promote their organization and classes, Fast Kids contacted our branding and marketing company, Branding Centres, to install promotional decals on their KIA Forte. The purpose of the decals is to increase brand recognition and awareness among parents and kids who may be interested in enrolling in the classes. The decals feature eye-catching graphics and branding messages that convey the fun and exciting nature of the classes. By using the KIA Forte as a mobile billboard, Fast Kids can reach a wider audience and create more interest in their programs.
Using Avery Dennison Vinyl
Avery Dennison vinyl is a high-quality material that is widely used in the branding and advertising industry for vehicle decals. There are several benefits to using Avery Dennison vinyl for decals:
- Durability: Avery Dennison vinyl is designed to withstand harsh weather conditions, including extreme temperatures, sunlight, rain, and snow. This makes it ideal for vehicle decals, which are constantly exposed to the elements.
- Adhesive properties: The vinyl has a strong adhesive backing that ensures the decal stays in place for a long time, even when exposed to wind, dust, and other environmental factors.
- Customization: Avery Dennison vinyl comes in a variety of colours, finishes, and textures, which allows for a high level of customization for branding and marketing purposes.
- Easy application: The vinyl is easy to apply and can be cut to fit any shape or size. This makes it ideal for creating custom decals that fit the specific dimensions of a vehicle.
- Removability: If the decal needs to be removed, Avery Dennison vinyl can be easily removed without leaving any residue or damage to the vehicle’s surface.
For vehicle decals, Avery Dennison vinyl is an ideal choice due to its durability, customization options, and easy application. It ensures that the decal will last for a long time and effectively promote the brand or organization.
Reusing the Design
To save time and resources, we were able to reuse the design for the decals from the last time we installed decals for Fast Kids. The original design was still relevant and effective in promoting the organization’s classes, so we didn’t see the need to create a new design from scratch.
However, since the KIA Forte had different dimensions from the previous vehicle we installed the decals on, we had to modify the design to fit the new vehicle’s size and shape. This involved resizing the design and making adjustments to ensure that the graphics and branding messages were visible and legible on the KIA Forte.
The process of modifying the design involved careful measurement and placement of the decal elements to ensure that they fit the KIA Forte’s contours and curves. We used specialized software to adjust the design and preview how it would look on the vehicle before printing and installation. Once we were satisfied with the modified design, we printed the decals on Avery Dennison vinyl and began the installation process. Reusing the design helped us save time and resources while still effectively promoting Fast Kids’ brand and classes.
The Installation Process
The installation process for the Fast Kids’ KIA Forte decals involved several steps and required the use of specialized tools and equipment. Here is a detailed account of the process:
- Preparation: Before starting the installation, we thoroughly cleaned the vehicle to ensure that the vinyl adhered properly. We used a solution of vinegar and isopropyl alcohol to clean the surface.
- Measuring and Placement: We carefully measured and marked the areas where the decals would be placed on the KIA Forte. We used specialized tools such as measuring tapes and levellers to ensure that the decals were placed accurately and evenly.
- Cutting: We used a vinyl cutter to cut the Avery Dennison vinyl into the desired shape and size for each decal. This involved carefully following the modified design and ensuring that the vinyl was cut precisely.
- Application: We applied the vinyl decals to the KIA Forte, starting from the top and working our way down. We used a squeegee to remove any air bubbles and ensure that the vinyl adhered properly to the surface. We repeated this process for each decal, carefully aligning and placing them in the designated areas.
- Finishing: Once all the decals were installed, we used a heat gun to activate the adhesive and ensure that the vinyl conformed to the vehicle’s contours. We also trimmed any excess vinyl and cleaned up any remaining residue.
Challenges that were encountered during the installation process included ensuring that the vinyl was aligned and placed accurately, particularly around curves and corners of the vehicle. We overcame this by taking our time and using specialized tools to ensure precision. We also had to be careful not to damage the vehicle’s surface during the installation process, which we achieved through careful preparation and handling of the vinyl. Overall, the installation process was completed in just one day, and the KIA Forte looked great with its newly installed decals promoting Fast Kids’ classes.
Results and Outcome
The installation of the Avery Dennison vinyl decals on Fast Kids’ KIA Forte was a success, and the final outcome was a visually appealing and attention-grabbing vehicle that effectively promoted the organization’s brand and classes. The decals were installed precisely and evenly, with no air bubbles or visible seams. The design was visible and legible, with all the branding messages and graphics clearly displayed.
Here is a picture of the KIA Forte with the newly installed decals:
The impact of the decals on Fast Kids’ brand and marketing efforts was significant. The KIA Forte now serves as a moving billboard for the organization, attracting attention and promoting its classes wherever it goes. The bright colours and bold graphics on the decals make the vehicle stand out and make an impact on viewers.
Since the KIA Forte is primarily used to transport kids to and from classes, the decals also serve as a great way to promote the organization’s brand to parents and other adults in the community. The decals effectively communicate the benefits of Fast Kids’ classes and make them more accessible to parents looking for fun and educational activities for their kids.
The installation of the Avery Dennison vinyl decals on Fast Kids’ KIA Forte was a great success, and the outcome was a visually appealing and effective marketing tool that will continue to promote the organization’s brand and classes for years to come.
Conclusion
In conclusion, the installation of promotional decals on Fast Kids’ KIA Forte using Avery Dennison vinyl was a success. The use of high-quality vinyl and a well-designed decal made a significant impact on the visibility and recognition of the organization’s brand and classes.
Using Avery Dennison vinyl offered numerous benefits, including durability, vibrant colour, and easy installation. Reusing the previous design helped save time and ensure consistency, while modifications were made to fit the dimensions of the KIA Forte.
The installation process itself was detailed and required specialized tools and equipment. However, the final outcome was visually appealing and effective, creating a moving billboard for the organization that would continue to promote their brand for years to come.
At Branding Centres, we understand the importance of high-quality branding and marketing. We encourage readers to contact us for all their branding and marketing needs. Whether it’s decals for vehicles or other promotional materials, we have the experience, expertise, and tools to create effective and visually appealing solutions. Contact us today to learn more.
