Custom branded keychains with inbuilt measuring tape are an innovative and practical promotional item for businesses. In this blog post, we will focus on how Branding Centres, a one-stop marketing and branding agency, designed and created these keychains for our client, the Ontario Building Officials Association (OBOA). The keychains are in the shape of a house, which aligns with OBOA’s brand and emphasizes their connection to the building industry. The purpose of this blog post is to showcase the benefits of this promotional item and how it helped OBOA in their branding efforts.
Background Information About OBOA
The Ontario Building Officials Association (OBOA) is a professional organization that represents building officials and professionals in the province of Ontario, Canada. Their mission is to promote the highest standards of safety and accessibility in the built environment through the education and certification of building officials and to advocate for public safety in the construction industry.
As part of their marketing and branding efforts, OBOA wanted to create a promotional item that would be useful, memorable, and aligned with their brand. They approached Branding Centres, a marketing and branding agency, to help them design and produce a custom branded keychain that would be given to their members and other stakeholders as a promotional item.
How Keychains Can Be an Effective Promotional Item
Keychains are a popular promotional item because they are practical, portable, and can be used every day. When designed with branding in mind, keychains can also act as a mini billboard for the business or organization. By adding an inbuilt measuring tape, the keychains become even more useful and provide additional value to the user. This is why keychains with inbuilt measuring tape can be an effective promotional item for businesses.
Our Process
At Branding Centres, we worked closely with OBOA to provide custom-branded keychains. We consulted with the client about their requirements and vision and presented them with possible options. The team at OBOA decided to go for the house-shaped keychains with an inbuilt measuring tape.
The house shape was a natural fit for OBOA’s keychain design, as it is directly related to their industry and reinforces their brand identity. Additionally, the house shape is unique and visually appealing, making the keychain stand out from other promotional items.
Features of the Inbuilt Measuring Tape
The inbuilt measuring tape adds value to the keychain by providing a useful and practical feature for OBOA’s members and stakeholders. It can be used to quickly and accurately measure small distances, making it useful for building professionals who need to take quick measurements on the job. The measuring tape also further emphasizes the connection to OBOA’s industry, making it an even more relevant and effective promotional item for them.
Marketing Benefits
The custom-branded keychains with inbuilt measuring tape offer a variety of marketing benefits for OBOA, including:
- Increased brand recognition: By distributing the keychains to their members and stakeholders, OBOA can increase their brand recognition and awareness. The keychains serve as a tangible reminder of their organization and help keep OBOA top-of-mind for building professionals.
- Practical and useful: The inbuilt measuring tape adds a practical and useful feature to the keychain, which makes it more likely that users will keep and use the keychain. This, in turn, increases the visibility of OBOA’s brand as the keychain is used in various settings.
- Unique and memorable: The house-shaped design, combined with the inbuilt measuring tape, makes the keychains unique and memorable. This makes them more likely to be remembered and talked about by recipients, further increasing brand awareness.
The keychains can be used as promotional items at events and conferences by distributing them to attendees or by using them as giveaway items for those who visit OBOA’s booth. This can help OBOA stand out from other exhibitors and increase the likelihood of attendees visiting their booth.
Additionally, by having attendees use the keychains at the event or conference, OBOA’s brand will be further exposed to other attendees who may see the keychains in use. This creates a ripple effect, potentially increasing brand visibility and awareness beyond just the initial recipients of the keychains.
The custom-branded keychains with inbuilt measuring tape offer a practical, unique, and memorable way for OBOA to increase their brand visibility and awareness among their target audience.
Conclusion
Custom branded keychains with inbuilt measuring tape offer businesses a practical and useful way to increase their brand recognition and visibility. By incorporating unique and memorable design elements, businesses can create a promotional item that not only serves as a tangible reminder of their brand but also provides value to the user.
These keychains can be used as promotional items at events and conferences, helping businesses stand out from the crowd and increase their exposure to their target audience. They also offer a cost-effective way to increase brand awareness and create a positive association with the business.
At Branding Centres, we specialize in designing and producing custom-branded promotional items for businesses. If you are interested in learning more about our services or how we can help you create effective promotional items for your business, contact us today or simply give us a call at (416) 288-8661. Let us help you create a unique and memorable promotional item that will leave a lasting impression on your customers and stakeholders.
