Digital Marketing: An Overview

What is Digital Marketing?

In the simplest of words, the term digital marketing or online marketing is a term used to define all the marketing and engagement activities done through online media channels. The goal of digital marketing is to get you in the results when someone searches for a service, get you noticed, get leads and eventually turn those leads into clients.

Why is digital marketing important in today’s reality?

The importance of digital marketing is pretty clear from the fact that whenever we are looking for a service, we turn to the web and search for businesses that offer the service we’re looking for. We’re connected to the web 24/7. About 95% of us look at our devices connected to the internet right before we go to bed.

consider the following:

  • The average consumer is exposed to 10,000 brand messages a day.
  • At any given time, about 80% of North Americans are shopping for something.
  • About 90% of people go online to look for services and products.
  • About 80% of people look for a business’s location on google maps.
  • About 80% of people trust online reviews as much as they do personal recommendations.

Digital Marketing Channels:

Your Website:

About 75% of people judge a company’s credibility based on its web design.

The first thing you need is a website and make sure it has the following characteristics for it to be a success.

  1. The website should be fast.
  2. The website needs to be secure.
  3. It needs to be mobile-friendly.
  4. It should have a neat easy to navigate user interface.
  5. The website should be optimized for SEO.
Search Engine Marketing (SEM):

This is important for people to be able to find you.

And we all know google is the place we go to when we’re looking something up.

Search engine marketing is a combination of paid and organic techniques using phrases, questions and keywords. It consists of Search Engine Optimization(SEO) and Paid Search Ads (PPC).

Search Engine Optimization (SEO):

The first google result for a query has a 31.35% click-through rate, which means it is quite valuable. To be able to show up as the #1 result for a google search you need to optimize your website for SEO.

In a lot of ways, SEO is much better than just paying for paid ads. An average person prefers organic results as opposed to paid search results. Every time someone makes a google search, the search engine crawlers analyze more than 200 signals to determine what the page is about. Here’s a list of what search engines look for:

  1. Secure Websites (HTTPS)
  2. Mobile-Friendly Websites
  3. Schema Markup
  4. Webpage Content Quality
  5. Webpage Content-Length
  6. Page Speed
  7. Social Signals
  8. Quality Backlinks
  9. Optimized Images
  10. Domain Age
  11. User Experience (UX)
Email Marketing:

When you have enough contacts and customers, it is important to remind them of your existence and your services. Especially people who have subscribed to your newsletter. Update them with the latest news and products with a goal to turn them into customers.

It is best to use an email automation system as opposed to crafting each mail separately.

Social Media Marketing:

Most people log into one or more social media channels to look at what’s going on in their friends’ lives and in the world. These social media networks are one of the best platforms to target your audience. It is the process of marketing your products and services on social networks in order to drive traffic to your website or app.

Some of the most popular social media networks include:

  • Facebook
  • Instagram
  • Twitter
  • Linkedin
  • Pinterest

This just an overview of what digital marketing is. It goes way deeper and requires skilled professionals to carry out these activities. If you wish to promote your brand or services, let Branding Centres do digital marketing for you.

For any questions or concerns, please feel free to give us a call at (416) 288-8661 or visit our office located at 24 Ronson Dr, Unit 1, Etobicoke, ON, M9W1B4 to speak to one of our team members.

To read more articles, visit our blog page here.


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