The project involved Branding Centres, a marketing and branding company located in Toronto, wrapping a Ford Transit (Low Roof) for our client, Exclusive Alarms. Exclusive Alarms is a fire and security systems company that wanted to showcase their brand on their company Ford Transit van to increase brand awareness and reach a wider audience.
Vehicle wraps are an effective and cost-efficient way for businesses to advertise their brand, products, and services. They are a moving billboard that can reach a wider audience than traditional advertising methods. In addition to increasing brand awareness, vehicle wraps also help businesses stand out from their competition and portray a professional image to potential customers. Vehicle wraps can also be customized to reflect a business’s unique branding and messaging. Overall, vehicle wraps are an effective marketing tool that can help businesses increase their visibility and reach their target audience.
The Planning Stage
- Client consultation:
The planning stage of the project began with a consultation with the client, Exclusive Alarms. During this consultation, we discussed the client’s branding, messaging, and goals for the project. This helped us gain a better understanding of the client’s needs and preferences for the Ford Transit vehicle wrap.
- Design process:
Once the client’s needs and preferences were identified, we began the design process. We created a custom design for the Ford Transit wrap that would showcase Exclusive Alarms’ branding and messaging. The design process involved creating digital proofs of the wrap design, which were shared with the client for approval.
- Material selection:
After the design was finalized, we selected the appropriate materials for the project. In this case, we used Avery Dennison’s Gloss Rock Grey Vinyl for the main wrap and added white and reflective red decals on top. The material selection was based on the client’s needs, budget, and the durability required for a vehicle wrap.
- Scheduling and logistics:
Finally, we scheduled and coordinated the logistics of the project. This involved arranging for the client to bring in the Ford Transit to their facility and coordinating the installation process to minimize any disruptions to the client’s operations. The scheduling and logistics were carefully planned to ensure that the project was completed on time and within the client’s budget.
The Installation Process
- Surface preparation:
The installation process began with the preparation of the Ford Transit’s surface. This involved cleaning the surface thoroughly to ensure that the vinyl adhered properly. Any dirt, grime, or wax was removed from the surface of the vehicle to create a smooth surface for the vinyl to be applied. We cleaned the Ford Transit in two steps, first with vinegar and then with alcohol to ensure a squeaky clean surface.
- Vinyl cutting and application:
Once the surface was clean and dry, the vinyl was cut to the appropriate size and shape. The vinyl was then applied to the surface of the Ford Transit using specialized tools and techniques. The vinyl was carefully placed onto the surface, taking into account any curves, contours, or other features of the Ford Transit.
- Decal placement:
After the main wrap was applied, the decals were placed onto the surface of the vinyl. These decals included the company’s logo, contact information, and any other messaging or branding elements. The placement of the decals was carefully planned to ensure that they were visible and legible to passersby.
- Quality control:
Throughout the installation process, quality control was maintained to ensure that the wrap was applied correctly and met the client’s expectations. The final product was inspected for any imperfections or defects, and any necessary corrections were made before the Ford Transit was returned to the client. Quality control was an essential part of the installation process to ensure that the final product was of high quality and would provide the client with the desired results.
The Final Product
- Overview of the finished wrap:
The final product was a partial wrap of a Ford Transit (Low Roof) for Exclusive Alarms. The wrap was made of Avery Dennison’s Gloss Rock Grey Vinyl and featured white and reflective red decals on top. The wrap showcased Exclusive Alarms’ branding and messaging, including their logo, contact information, and key messaging points. The wrap was installed by us (Branding Centres, a marketing and branding company located in Toronto), and was designed to increase the client’s brand awareness and reach a wider audience.
- Client feedback:
Client feedback is a critical aspect of any project, and in this case, Exclusive Alarms was pleased with the final product. The client appreciated the attention to detail and the high-quality materials used for the wrap. The client also noted that the wrap had already begun to attract attention and generate interest in their business. The client was impressed with the results and felt that the wrap would help them stand out from their competition and portray a professional image to potential customers. Overall, the client was satisfied with the final product, and the wrap exceeded their expectations.
Benefits of Vehicle Wraps for Businesses
- Increased brand awareness:
One of the main benefits of vehicle wraps for businesses is increased brand awareness. A vehicle wrap is like a moving billboard that can be seen by thousands of people each day. This exposure can help businesses reach a wider audience and increase their visibility in the market. A well-designed and eye-catching vehicle wrap can create a lasting impression on potential customers and increase the likelihood of them remembering the brand.
Another benefit of vehicle wraps for businesses is cost-effectiveness. Compared to other forms of advertising, such as print or television ads, vehicle wraps offer a relatively low cost per impression. Once the wrap is installed, it can remain on the vehicle for several years, providing ongoing exposure and advertising for the business.
Vehicle wraps also offer the benefit of mobility. Unlike other forms of advertising, which are static and limited in their reach, a vehicle wrap can be taken to different locations and reach new audiences. Businesses can use their wrapped vehicles for events and trade shows or drive them around their local area to generate interest and awareness.
Finally, vehicle wraps can help businesses project a professional image to potential customers. A well-designed wrap can create a sense of credibility and legitimacy for the business, making them appear more established and trustworthy. This can be particularly important for new or small businesses that are looking to build their brand and establish a presence in the market. Overall, the benefits of vehicle wraps for businesses make them an effective and worthwhile investment for any business looking to increase their visibility and reach.
Why Choose Branding Centres for Vehicle Wraps?
- Custom designs:
At Branding Centres, we can help businesses create custom designs for their vehicle wraps. Our team of experienced designers can work with businesses to develop a wrap design that aligns with their branding and messaging goals. We can also provide 3D renderings of the design to help businesses visualize how the final product will look.
- High-quality materials:
We only use high-quality materials for our vehicle wraps to ensure durability and longevity. We work with trusted suppliers, such as Avery Dennison, 3M and Hexis, to source the best materials for each project. Our materials are designed to withstand harsh weather conditions, UV rays, and general wear and tear.
- Expert installation:
Our team of certified installers is trained to ensure that each wrap is installed correctly and meets our high standards. We use specialized tools and techniques to ensure that the wrap adheres properly to the Ford Transit’s surface and is free from any bubbles, wrinkles, or other imperfections. We also conduct quality control checks throughout the installation process to ensure that the final product meets the client’s expectations.
- Partial and full wraps:
We can provide both partial and full wraps for businesses, depending on their needs and budget. A partial wrap can be a cost-effective solution for businesses that want to achieve a professional look while still maintaining their budget. Full wraps, on the other hand, provide maximum exposure and can help businesses stand out from their competition. We can help businesses determine the best option for their specific needs and provide a solution that meets their branding and marketing goals.
In conclusion, the Exclusive Alarms project was a successful collaboration between Branding Centres and our client. We were able to create a custom Ford Transit vehicle wrap design that aligned with the client’s branding and messaging goals, and we used high-quality materials to ensure the longevity of the wrap. Our expert installers installed the wrap to our high standards, resulting in a professional and eye-catching final product that will help Exclusive Alarms increase their brand awareness and reach new customers.
If you’re a business looking to increase your visibility and reach new customers, a vehicle wrap may be the perfect solution for you. At Branding Centres, we offer custom design, high-quality materials, expert installation, and partial and full wrap options to meet your specific needs and budget. Contact us today to learn more about how we can help you elevate your brand with a vehicle wrap.
To learn more about our services or to get started on your vehicle wrap project, contact us today:
Address: 24 Ronson Dr, Unit 1, Etobicoke, ON M9W 1B4