Top Social Networking Sites for promoting business and services:
Everyone can agree that social networking platforms have the potential to make you or your business an overnight success. With billions of users connected via these social networking sites, it allows businesses to be able to present their products and services to potential customers. Having a business website is not enough. Sometimes, social media can do more for your business than a website.
There’s a reason some content goes viral over the internet and makes the original poster an overnight influencer. Where do you think these miracles happen? On Social Media platforms.
Here’s a list of social media platforms that have proven to be the best for businesses.
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Facebook:
Facebook is one of the oldest social networking sites. Over the years, Facebook has grown an immense amount of daily active users. To put a number on it, Facebook gets around 2.7 billion monthly active users. Apart from the personal side, it offers a platform for you to create a page for your business where you can engage with your audience, collect reviews, create posts, advertise new deals, etc. A Facebook page is a must for any company or business. Most people are going to reach out to ask you for quotes or appointments via Facebook messenger.
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Twitter:
Twitter is the platform where hashtags start to trend and cause the news to spread around the world. Imagine what it could do for your business? It is a simple to use platform that allows you to post quick status updates called “tweets” to update your audience. From being a platform where you can rant about the stuff on your mind to providing fast real-time updates to an event, it can be anything you want. It has about 186 million daily active users. The ability to direct message makes it an ideal platform to engage with potential customers.
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Linkedin:
The professional network for both individuals as well as businesses. Is a business even legit if it doesn’t have a Linkedin page? It has become a standard for every business to get a Linkedin page. It is where you show off your business’ professional side, from posting products and offers to posting new job openings, Linkedin allows you to build your professional network. Linkedin is a network of 706 million registered users. Start connecting!
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YouTube:
You have to be living under a rock if you are still not aware of what YouTube can do for an individual as well as a business. Countless people make a living from posting content on the platform. All it takes is creativity for the video to go viral. It started as a simple video posting platform and now it has become a fully developed and mature social networking platform. With over 2 billion registered users going through videos daily, makes it a great platform to promote your products and services.
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Instagram:
If there’s a platform that has grown very rapidly in terms of its audience and experience, it’s Instagram. The reason for its sudden popularity could be its image-centric user experience. People today barely have the time to read long text, they would rather see an infographic, meme or gif conveying the same message. Instagram has over 1 billion monthly active users which should be enough to encourage any business to create an Instagram page. Do you have products that you can take pictures or videos of? Start pushing them on Instagram for a better chance of being found by people looking for services offered by you.
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TikTok:
Everyone has seen those viral TikTok dance videos all over the internet. TikTok is a video-based platform that allows users to create short videos of themselves, lip-syncing to songs, dialogues or even create their own content. The video duration can be anything from 15 to 60 seconds. It is a genius platform built for the younger generation that prefers not to read and spend too much time on something. The 6-second limitation forces creators to keep their content focused and to the point. TikTok has over 689 million monthly active users.
Other popular social networking platforms that you may want to consider are:
- Snapchat
- Tumblr
- Nextdoor
- Quora
It never hurts to create your business profile on each of these social media networks, it just simply expands your chances of being discovered by someone.
Branding Centres offers digital marketing services including social media management. Feel free to give us a call at (416) 288-8661 or visit our office located at 24 Ronson Dr, Unit 1, Etobicoke, ON, M9W1B4 to speak to one of our experts.
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