How Branded Apparel Helps Build Your Brand
Marketing is an ocean of opportunities and as a business, you often try different strategies to engage with your audience. There are multiple ways to advertise your business to potential customers. Branded apparel and promotional products are one form of marketing tactic that is often overlooked but is powerful advertising tool.
You can not go wrong with custom branded apparel and with some creative well-thought strategy, your name and logo on different products can help you gain traction and get your message to the right people.
Here are some benefits of branded apparel for your business:
- Gain Brand Awareness: Promotional items are ranked the most effective form of advertising across all generations. It acts as a continuous advertising and can turn customers, clients, and employees into walkable billboards. Most importantly, the brand recall value is highest for custom apparel, with 85% of people remembering the advertiser. Custom apparel creates a unique brand experience for customers and employees too. People will keep premium branded apparel for longer duration.
- Build Employee Unity: Studies indicate, 59% of employees who receive a promotional item from their employer have a more favorable impression of their workplace afterwards. When your team members are all decked out in your branded apparel, they will have a much stronger sense of unification. Branded apparel not only sets your employees apart from others, but it also gives them a sense of togetherness. It embeds the spirit of belongingness which further helps in making your business a huge success.
- Promotional Items to build relationship: Branded items are ideal for giveaways for your key marketing channels. Sending them to your existing clients as a token of gratitude or rewarding social media followers with an apparel item can work wonders for the brand. This increases your brand awareness and gets people excited about your business. Some of the common promotional products that businesses put their logo on include hats, coffee cups, t-shirts, and water bottles. It is a great way to have people recognize your brand and encourage them to wear your items out in public.
- Differentiate your Business from Competitors: Whether your employees are in an office building, a grocery store, or at a trade show; if they are wearing branded company apparel, people will know exactly who they work for. It uses a word-of-mouth technique to stand out in the crowd and there are so many options you can put your name or logo to. For instance, hats, tees, hoodies and more. Additionally, your brand looks approachable.
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